FLorida paints®

COLOR of the year 2026

Florida Paints’ 2026 Colors of the Year, Grape Soda and White Pepper, explore how color can evoke memory, emotion, and a sense of home. Drawing from childhood memories, family traditions, and the familiar details of everyday spaces, the campaign transforms these ideas into two contrasting yet timeless color stories. The visual identity extends across concept development, video storyboarding, photoshoot execution, Color Flight menu design, and website UI to create a cohesive expression of the 2026 palette.